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5.2.3. Dried Product Quality Canadian respondents provided lower scores for every dried product quality problem. Two different explanations (or their combination) could be responsible for these results: a) The Canadian wood products industry faces fewer problems, or it has better ways to deal with dried product quality problems. b) The Canadian wood products industry does not fully comprehend the environment in which it operates and, therefore, does not perceive the importance of dried product quality problems. A third possible explanation is that Canadian wood products companies deliberately attempted to conceal the level of their dried product quality problems. This was rejected, since in the other categories of drying issues (i.e., about drying process and kiln control), Canadian wood products companies provided relatively high scores, compared to European wood products companies, which indicate that problems do exist in those areas. Some factors point towards the first explanation. More specifically, more fast-growing softwood species are currently being dried as well as more hardwoods in Europe. The forests are usually secondary, which accounts for greater presence of juvenile wood and consequently, more drying defects. The comparatively lower quality of wood supply in Europe could explain the higher scores for dried product quality problems compared to the Canadian sector. As far as the second explanation is concerned, a study of marketing strategies of the softwood lumber industry in Western North America by Hansen et al. (2002) revealed that the wood products companies investigated possibly were unable to accurately understand their environments. This prevented these companies from realizing their weaknesses. It is, therefore, likely that a similar situation was occurring in the present study and consequently, Canadian wood products companies were overly optimistic in assessing their dried product quality problems. 92PDF Image | KILN DRYING PROBLEMS AND ISSUES IN CANADA
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